Christians often chide atheists because the latter have nothing to offer except ultimate death. Christians are correct in a way. Atheists have no imaginary world of invisible beings and heavens or hells to offer you. You have to go to religion to buy these myths.
A former President of the American Humanists lamented in a piece recently that, while there has been optimism among nonbelievers since the late 1700’s that reason would prevail, it has not. The last election was discouraging.
On the other hand, reason has not disappeared either. The three large national organizations that promote it soldier on, as do hundreds of atheist/freethinker community groups.
Religion has the freedom to tempt people into believing they can live forever and invisible beings know them. This has its own built in problem. If one group, the orthodox, can offer eternal life, another can offer prosperity. Another can claim Jesus’ complete embrace of homosexuality. Others can spin Jesus as a metaphor for whatever they are selling.
A religion which makes outlandish claims for itself can expect others, in poker language, to call and raise. And, that is happening. We see declines in orthodox denominations and increases the prosperity and pentecostol branches and in “nones”, no particular religious beliefs. Making unsubstantiated promises is quite easy.
While atheists/agnostics have nothing to offer those who fear death, their numbers slowly grow. As the faith splinters and atheists do not, their influence may grown by default.
Atheists may win the prize while offering no prize.