You will recall during the Republican Primary period there was tension between those who said, “We must chose someone who can beat Obama,” and those who said, “We must chose someone who is against abortion and gay marriage.”
In the Republican Primary season three years from now, the question will be, “How do we pretend we never had any interest in gays and abortion?” Now, some Republican super pacs are preparing swamp the primaries and crowd out anti abortion/gay Presidential candidates.
It will require a lot of money. The Obama campaigns were labor intensive with an army of telephone and door to door workers. They were volunteers or low paid students.
There is no secret to how it is done so Republicans can do the same. They might have to have more salaried staff, but my guess is super pacs can come up with whatever is needed.
The first labor intensive task would be to have people reading millions of social media posts. Each time someone posts some complaint about Obama or something positive about less government, the author would be tracked down.
When the primaries come around, the pacs will hire another army of people to staff offices in every county of every state. This army will be on the phones calling the social media posters and turning out primary voters for the no-mention-abortion-or-gays candidate selected by the pacs by that time.
There will be a parallel program trying to get Hispanics to forget the party’s love for deporting immigrants.